Six things exceptional estate agents do to sell your home
There's a common misconception that all estate agents do when selling houses is to take some photos and put the property on the internet.
However, an exceptional agent does a lot more than that.
Here are six ways you can spot an awesome agent from a portal plonker.
- First impressions – During your initial point of contact, the best agencies will listen a lot more than they talk. This is to find out what your situation is and what your goals are.
- Personalised plans – Having heard what you need, a good estate agent will create a personalised plan to sell your property. One size doesn't fit all if you are looking to achieve a premium sales price.
- Marketing magic – There's much more to exceptional property marketing than taking photos and putting them onto the internet. To grab buyers' attention, you'll need a comprehensive approach considering social media, direct marketing, and using an agent's database of prospective buyers.
- Negotiating nous – A successful agent earns their commission by getting you the best possible price. This starts with the marketing, but it's how they negotiate and handle offers where you can see how hard-working and experienced an agency is.
- Persistent progress – Once an offer has been accepted, there's still a lot of work to do to get a deal over the finish line. Excellent agents will have a clear process in place to keep your sale moving forward until the deal is done and the property is sold.
- Success leaves clues – An exceptional agency will have an excellent track record of delighted sellers and buyers. And they'll have no problem sharing testimonials and reviews with you to prove their performance.
We hope this helps and if you have any questions whatsoever about moving home, please get in touch with us.
Thanks for your time,
Abigail & the team.