What Customers Should Expect from a Great Agent
Communication, Communication, Communication
As Bob Hoskins once said, “It’s good to talk.”
With that in mind, a recent survey sought to discover what customers want from their estate agent?
It turns out it’s communication. And lots of it.
Seven hundred customers were surveyed* about their expectations of estate and letting agents. Here are the findings:
Happy Talk
Despite the rise in online agents in recent years, nearly 70% of people said being able to visit an office was good for them. They felt speaking to an agent in person was important, or very important, to them.
Tech Talk
In addition, to be able to visit and chat in person, 81% of those surveyed said that use of technology was important to them.
Email is the preferred method of communication but only for non-urgent updates.
83% of respondents said regular use of WhatsApp, video calls, or text messages was ‘important’ or ‘very important’ to them.
Keep Talking
Even more important than how to communicate was the act of communicating itself.
Understandably, 97% of respondents said that clarity of information was ‘important’ or ‘very important’ to them. This was in reference to the processes of buying and selling property.
99% of respondents said regular communication, feedback, and quick updates when buying or selling homes was ‘important’ or ‘very important.
Listening Too
Nearly 100% of respondents identified reviews and recommendations as ‘important’ or ‘very important when choosing an agent. People are reassured to know others have had good experiences too.
Check out our testimonials. You can confidently expect the same levels of excellent customer care.
GREY & CO
*Survey carried out by Alto part of the Zoopla group.