Winning the Property Race: Lessons from the Grand National
The Grand National is a staple in the UK's sports calendar.
For many, it's a thrilling race.
For others, it's not, especially those worried about the welfare of the horses and the ills of excessive gambling.
But whatever your view on the nation's highest-profile horse race is, it offers valuable lessons for homeowners looking to sell.
Here's how to apply these strategies to ensure a winning sale of your biggest tax-free asset.
Choose Your Agent Wisely:
"Pick the jockey, not the horse" resonates in property sales. Opt for an estate agent who's experienced, enthusiastic, and has a proven track record. Like choosing a skilled jockey, selecting the right agent significantly boosts your chances of a successful sale.
Beware of Bargains: Tempting as it may be to go for the 150-1 long shot, their odds reflect their chances of success. Similarly, choosing an agent based solely on low fees can be a gamble – a big one. Selling a property successfully requires marketing investment, a knowledgeable, well-paid team and highly-trained agents. Low fees often mean cuts in crucial areas like marketing and client care.
Review Past Performance: A horse's race history is a key indicator of future performance. Apply the same scrutiny to potential estate agents. A record of achieving top prices for properties is a reliable predictor of future success. Ask your agent to provide evidence to support their valuation and explain their strategies to prevent your property from being an "also ran."
These tips (pun intended) mean you're not betting on uncertainty but making informed decisions.
Good luck, whether you're selling your home this spring (we can help) or having a flutter this weekend (sorry, we're useless tipsters).
Thanks for reading,
Abigail & the team at Grey & Co